Windows Phone 8 handsets are starting to pop out

Hi,

As many anticipated, we are starting to see more and more investment in the new Windows Phone platform, by many OEM’s and not only Nokia which is collaborating for a while with Microsoft.

In this short post, i will list the new upcoming Windows Phone 8 phones which you will soon start to see.

HTC:

HTC is announcing the launch of its new Windows Phone 8 phone called HTC Accord.

The phone comes with a 1.5 GHZ dual core SnapDragon processor, 4.3 ” Screen, 8 MP camera, External microSD card, NFC support, as well rumors says that the phone will have support for LTE communication.

Read more at: http://www.htcaccord.com/

Samsung:

Samsung announced its new ATIV-S Windows Phone 8 phone with the following characteristics: Super AmoLed 4.8 ” Screen, 1.5 GHZ dual core processor, Full HD 8 MP rear camera, with a 1.9 MP front camera. support for an external MicroSD card (which is new in the WP platform) and NFC support!. The phone which is running the WP8 will support Internet Explorer 10 browser, Mobile Office suite and the new cloud storage service SkyDrive.

The ATIV brand actually starts a new line of products by Samsung for WP8 (ATIV Tab 10.1”, ATIV Smart PC and more)

Read more at: http://www.samsung.com/global/ativ/ativ_s.html

Nokia:

Nokia which is of course the WP platform pioneer, is also announcing on 2 new phones running WP8 called Nokia Lumia 920 and Nokia Lumia 820.

The Nokia Lumia 920 will come with a 4.5” screen, and the Nokia Lumia 820 with a smaller screen of 4.3”

The news around these 2 phone is about their support in the new PureView camera technology, which for these 2 phones will give a 21 Mega Pixel support.

Read more about these 2 new handsets at: http://www.theverge.com/2012/8/31/3281985/nokia-lumia-920-specs-pictures-leak

http://www.engadget.com/2012/08/31/nokia-lumia-820-920-leak/

Summary:

As I always state, the mobile world is dynamic and constantly changing, and we are already seeing that even for the new Windows Phone platform the biggest OEM’s are starting to dive in so it will be interesting to see how such change impacts the mobile market, and the existing iOS/Android and the RIM platforms.

From testing perspective we also see variety of new screen sizes which was and will always be a challenge for testers and test automation (Above we mention already 4.3”, 4.5”, 4.8”). Tablets for WP8 as you saw above are also starting to be deployed extending this platform market.

Regards,

Eran Kinsbruner

Picking the right handsets for your project

Hi

We all know that the mobile world is dynamic, plenty of new handsets are being shipped at the same time in which we develop our product and testing on the (what we believe) is the “hottest” handsets in the market.

It is clear that being agile and fast in the way we develop, test and deploy our mobile products is a key to be attractive in the market, however it is also impossible to support all handsets and be ahead of the market.

So – The way to be up to date in the offering, is not simple but possible.

When you start developing your product keep in mind that by picking the “right” 10 handsets which are “hot” in the market you can reach the coverage of ~50% of the market (Note that there are lead devices which represent a whole family of handsets and can give you a lot of value by testing on it), as well if you go to ~30 devices you may reach up to ~80% coverage of the market.

How should you decide than?

The way to do the picking of handsets should combine the 2 following aspects:

– Market research

– Right family identification/lead devices

Market Research: The way to determine what is relevant in the market is to do some research and analysis – either through leading mobile blogs, or even simple – going through the leading mobile operators in the world, and seeing what they are currently selling (e.g. Vodafone global lists today in the top list of devices in Germany: Samsung Galaxy SIII, Samsung Galaxy SII, SEMC Xperia Arc S etc. – http://shop.vodafone.de/Shop/smartphones/, if you go to Vodafone UK you will see mostly the same ones, as well as HTC One X and others http://www.vodafone.co.uk/brands/android/index.htm)

Doing a matrix and unification of handsets between the world leading carriers in Europe/U.S/Asia should give you the lead handsets which you would like to support and test in the 3-6 months ahead (Per OS – Android, iOS, Windows Phone and BlackBerry).

Families: The aspect of family should be a subset of the above list If e.g you reached a common list of lets say 50 handsets, i am mostly certain that the list can be cut into half by doing proper comparison between the various handsets by their OS, Screen resolution and OEM (This can be done through sites like GSM Arena – http://www.gsmarena.com)  and minimizing the list by leads, members and families.

Please find attached to the post an up to date list of common handsets by OEM which is sold world wide these days to ease your pain 🙂  –> As you will see, there are a lot of similar handsets across all large operators which can show the main devices to focos on.

MobileWorldHandsetsDistribution

P.S: With regards to the leading Android/iOS tablets these days:

iOS – iPad 2 and iPad 3

Android – Samsung Galaxy Tab 10.1, Motorola Xoom, Asus Nexus 7, Dell Streak 7, Samsung Galaxy Tab 7, Sony Tablet S. Asus Transformer TF300, Asus Transformer TF700

Regards,

Eran

Windows Phone platform – Useful information

All,

Many people were surprised a while back when Microsoft and Nokia joined forces to build the future platform for Microsoft targeted for Windows-based smart phone and Tablets.

Time passed, and it seems like a lot is going on in the Windows Phone platform.
Visual Studio Express with Windows Phone Tools was built, works great on Windows 7 OS.
Express Blend, Silver Light and many other tools became available for Windows phone developers, as well as XNA framework integration to the mobile platform.

In the latest MWC 2012 in Barcelona, the new Nokia Lumia devices were introduced (Lumia 900, 800, etc.) and few weeks later started to be sold.

Current OS version which runs on Windows phones is windows phone 7.5, however there are already news about the launch of the poweful Windows Phone 8 OS – which will be named Apollo, and will be released this coming Fall

http://www.engadget.com/2012/06/20/microsoft-introduces-windows-phone-8/

The bad news are that thew new OS will not be backward compatible with the current existing WP7.x devices which is disappointing and surprising (If this indeed will be the case).

For more reading on the windows phone 8 features and more – visit the Microsoft blog:

http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2012/06/20/announcing-windows-phone-8.aspx

Basically, the additional enhancement for windows phone will be these:

  • Multi-core processor support
  • Bigger, sharper screens: Windows Phone 8 supports two new screen resolutions—1280×768 and 1280×720, opening the door to amazing new handsets with high-definition 720p displays.
  • More flexible storage
  • NFC wireless sharing
  • Internet Explorer 10: The next version of Windows Phone comes with the same web browsing engine that’s headed for Window 8 PCs and tablets.
  • Wallet: Windows Phone 8’s new digital Wallet feature does two great things. It can keep debit and credit cards, coupons, boarding passes, and other important info right at your fingertips.
  • Better maps and directions
  • Cooler apps and games: Basing Windows Phone 8 on the Windows core will unleash a new wave of amazing apps and especially games, for reasons I’ll touch on in a moment.

Saying all of that, we start to see more mobile OEM’s such as HTC, Huawei and Samsung which also declare about their plans to release WP based devices.

In a poll which asked questions about the new WP8 release, and its compare to Android and iOS, people answered as follows:

Are you impressed with the new Windows Phone 8?

  • Yes, it brings some new cool features (35%, 166 Votes)
     
  • It’s OK, but nothing to write home about (23%, 110 Votes)
     
  • It’s not even close to Android ICS (20%, 95 Votes)
     
  • Yes, it leaves Android in the dust (15%, 71 Votes)
     
  • Underwhelming (7%, 39 Votes)
     

Total Voters: 481

This is how the WP8 start screen shall look like (More or less):

HTC press release from yesterday about their plans to release 3 new HTC devices running WP8 (“Rio”, “Zenith” and “Accord”):

http://www.wired.com/gadgetlab/2012/06/report-three-htc-windows-phone-8-devices-in-the-works/

As mentioned above, Huawei also announced their plan to release a new WP8 device by the end of this year:

http://www.theverge.com/2012/6/20/3104859/huawei-ascend-windows-phone-8-announcement-wp8?utm_source=dlvr.it&utm_medium=twitter

In case you wish to see live videos about the WP platform, features and more, visit the Youtube channel for WP:

http://www.youtube.com/playlist?list=PL0C88F4DC0C435D09

Since this is a Testing Blog, i would like to share an important link which holds information about tools which Microsoft provides for the testers (Certification tools, and more, called MPR – Microsoft Platform Ready tools – soon to be more relevant for the mobile platforms):

http://www.microsoftplatformready.com/dashboard.aspx

http://www.microsoft.com/en-us/download/confirmation.aspx?id=29945

Stay tuned for further news and updates.

Regards,

Eran Kinsbruner