Blog series: (1) Mobile Market Landscape: 2015 Highlights

As we wrap up another year, we thought it would be fun and informative to take a look back at the mobile devices, operating system updates and trends that hit the market this year.

Let’s start with this bird’s-eye view graphic of the important releases that made 2015 such an innovative year in mobile.

Mobile Market 2015 Retrospective Calendar, Source (Perfecto's Digital Test Coverage Index Report)
Mobile Market 2015 Retrospective Calendar (Source: Perfecto’s Digital Test Coverage Index report)

There were more than 30 significant smartphones and tablets released this year. Many of these devices such as the iPhone 6S and 6S Plus, Samsung Galaxy S6, the Galaxy Note 5 and the LG Nexus 5X quickly became popular on a global scale. When putting together our quarterly Digital Test Coverage Index we noticed that these newly-minted devices ranked high up in the indexes in both the U.S. and Europe.

But a device is nothing if it’s not running on an updated operating system — and this year brought 15 OS releases (major and minor), from Apple iOS 8.2 to 9.2, and Android 5.1.1 to Android 6.0 Marshmallow. Microsoft released what it hopes will be a mobile game-changer, Windows 10. All of these OS releases will have an impact on the already fragmented mobile space, keeping DevTest teams busy with more re-testing.

This year we also saw disruptive technologies take center stage, such as Apple Force Touch, Touch ID authentication, Mobile Payments, Voice commands and contextual awareness apps based on location.

Samsung Galaxy View Tablet
Samsung Galaxy View Tablet

Looking ahead, it’s clear that 2016 is going to be just as hectic, fragmented, and EXCITING. In the coming year, enterprises can expect mobile and web user engagement to be key business drivers, forcing many organizations to do rigorous testing of new app features on mobile devices, OSes and web browsers to deliver a memorable user experience to customers.

As a sneak in preview in our latest Digital Test Coverage Index, we’ve added a 2016 calendar and we already see new trends emerging such as increasing tablet screen sizes that aim to replace today’s laptops (i.e. the Samsung Galaxy View tablet with its unique screen size of 18.4”, and Apple’s iPad Pro with its 12.9” screen size).

For more details on important mobile and web test coverage trends, download the Digital Test Coverage Index.

Happy holidays to all. Here’s to successful digital test coverage in 2016!

Does Your Enterprise Have a Central Strategic Mobile Resource?

Mobile technologies are much more than a trend, and are no longer something that organizations and enterprises can overlook or pretend to ignore.

Mobile is already a significant market platform that generates substantial revenues, driven by the ever-growing use of smartphones and mobile applications. However, alongside these exciting business opportunities, mobile technologies and applications also introduce new types of risks that were not an issue in the desktop application world.

As mobile grows, the accompanying pains and risks require (even dictate) the adoption of a robust mobile strategy built upon a centralized organizational solution. Such a strategic solution should be based on an appropriate set of tools that can be used by management, development and testing teams wherever they may be located around the globe.

Mobile applications require enterprises to take into account several mobile-specific components that are not relevant to the desktop space:

  • Governance and availability of devices (smartphones and tablets). The extremely dynamic and fragmented mobile market requires continuous testing of mobile products. To ensure timely delivery to market, you must have access to an up-to-date set of mobile devices at all times.
  • Global solution which enables offshoring, testing and collaboration among diverse and distributed teams
  • Robust manual testing solution to handle user interface and other “look & feel” issues
  • Cross-device test automation solution in order to accelerate TTM and to enable QA to efficiently perform continuous regression testing while moving from one version of the product to the next
  • The ability to plug a dedicated, mobile-specific testing platform into your existing ALM tools, processes and organizational skill sets (i.e., seamlessly integrate with existing ALM quality suites)
  • Mobile Application Performance & Monitoring (APM) must be taken into account. Availability and response time for your mobile application are critical for business success. Studies show that mobile users are less tolerant than desktop users to performance and availability shortcomings.
Figure 1: World Quality Report 2012-2013, CapGemini

When formulating your mobile strategy, do not take the risk of overlooking these important aspects of mobile testing. In addition, the latest World Quality Report (as illustrated above) stresses the importance of using a cloud-based, centralized organizational resource to enhance agility, competitiveness and cost-effectiveness.

Using this blueprint, Perfecto Mobile has deployed mobile testing solutions for leading enterprises and mobile carriers worldwide.  Our experience shows that addressing these key pillars assures ongoing mobile quality while cost-effectively streamlining the entire mobile lifecycle for the various mobility groups (Development, Testing, Performance and Operations).

So here’s the takeaway:

Mobile is a serious business platform which is getting more complex and fragmented every day. New devices will continue to pop up and new mobile OS versions will be released with increasing frequency, making mobile testing that much more difficult.

To thrive in such an environment, enterprises ought to focus their time, energy and resources on developing high quality mobile products that serve their customers’ needs. Integrating the right mobile solution with your existing tools and processes will allow your team to focus on developing real mobile testing scenarios, automation, etc., rather than dealing with organizational issues. By supporting the pillars listed above, your mobile testing solution can serve as a central strategic resource across the enterprise IT environment.

Perfecto Mobile Introduces Full-Featured, Non-rooted iOS Mobile Testing in the Cloud

Hi

I wanted to share with you a fresh announcement from Perfecto Mobile.

Today Perfecto Mobile announced its new technology solution aimed for iOS mobile testing.

This solution enables full-featured remote iOS iPhone and iPad testing in the cloud that is 100% transparent to the device under test with no device rooting (jailbreaking).

With this enhanced and complete solution Perfecto is now able to support any iOS device or version in the MobileCloud(TM) without having to jailbreak the device.

The MobileCloud users can remotely work on any iPhone or iPad, running any iOS version, operating in various carrier networks around the world.

The solution uses a complete non-jailbreak approach with the following benefits:

  • Full device control over native application, web based services and pre-installed iOS applications as well as full springboard control via the cloud with digital video support
  • Remote manual and automated testing, as well as real-device monitoring
  • Fast time-to-market for iOS apps and services with maximum quality and device coverage

NonJBScreenShot_iPhone5_OCR

Figure 1: Perfecto’s new iOS testing solution for native applications using OCR

For the full press release, please refer to this URL (LINK)

Thanks,

Eran